A Lannister always pays his debts... The rich and ruthless Lannisters of Casterly Rock have carved out a mighty kingdom in the West and on to King's Landing. From the empire built by Tywin Lannister to Cersei Lannister's fierce grip on the Iron Throne, the only thing more important than family for the Lannisters is power. For those who pledge allegiance to the Lords of Casterly Rock, shop Game of Thrones merchandise and apparel, featuring the powerful lion sigil of House Lannister and their bold motto, Hear Me Roar! Whether you love to hate Cersei and her cursed brood, Joffrey, Myrcella and Tommen Baratheon, hate to love Kingslayer Jaime Lannister, or love to love the smart-mouthed, wine-loving Tyrion Lannister, pledge allegiance to the wealthy Wardens of the West.